Recipes are invariably a certain way to achieve a desire cooking outcome as long as you strictly follow the cooking ‘plan’.
Setting a business plan at the start of a year is no guarantee for success but without one you are simply making business life difficult.
A business plan gives you a documented benchmark from which to implement and measure your performance. It can also significantly improve your prospects of borrowing money when a lender can clearly see you are working to a well-considered plan.
Unless you operate in a very stable market with high profit margins and high barriers to competitor entry you need to change your business recipe at least every year. Consider it ‘flavour enhancement’.
A business plan will help you add the right business ingredients at the right time without making unplanned and poorly considered last minute decisions.
“We all eat, and it would be a sad waste of opportunity to eat badly” Anna Thomas.
"We all trade to build wealth, it would a sad waste of opportunity to trade badly" Westminster National.